8 Audiobooks I Listened to in 2018 (Part 1)

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Happy Resource Friday!

Today I thought I would give a short outline of some of the books I listened to in 2018 in a similar post to the one I made about the 21 impactful books I read last year. Because of my 45 minute drive to and from work, I have lots of time to learn in the car from audiobooks. I use Libby (which I have reviewed here on the blog), a library app that allows you to borrow audiobooks and ebooks for free.

Here are 8 of the books I listened to last year and the reasons I liked or disliked them.

Click on the title in order to find out more information on each book.

1. Living Forward by Michael Hyatt

I’ve talked about this book several times. I loved this book because it helped me and Bailey develop life plans that give direction for the future. It takes the reader through a process that helps them write their eulogy (really? yes) and create “Life Accounts” to make priorities.

You can read my full review here!

2. The 4-hour workweek by Tim Ferriss

Ferriss puts a ton of information in his book with some good tips for automation within business, allowing someone to make passive income and work very little. I found that it was interesting because it shows what is possible in today’s age of technology.

This is not one of my favorite books mainly because of how it’s written. Though Ferriss gives a lot of information about how to automate your own business, I just didn’t find the way the content was conveyed particularly engaging.

3. necessary endings by Dr. Henry Cloud

I’ve heard Dr. Henry Cloud talk on many occasions mostly through You Tube videos and podcasts. Cloud is a deep thinker when it comes to human psychology and really puts ideas into simple-to-understand writing.

Necessary Endings covers the ways we can end things in our lives. It focuses on how these endings can help us grow into healthier individuals. Any number of things can require necessary endings — chapters of life, careers, toxic relationships, etc. Cloud does an excellent job of covering these topics in great depth.

4. When by Daniel Pink

Staying in the vein of psychology, I have several books by Daniel Pink, a behavioral psychologist and proficient author. When is a book that tackles the idea that when we do things actually matters. He uses tons of examples to paint a clear picture of how most of us don’t do things at the right times, making our professional and personal lives far less efficient and enjoyable.

Something as simple as the kind of work we do at different times of the day. One example he used was talking about the natural highs and lows of concentration throughout someone’s day. Most people are going to be able to focus on analytical tasks better in the morning, then will have to tackle more menial tasks like email in the slump of the afternoon. I loved this book and I think you will too!

5. Permission to screw up by Kristen Hadeed

Some books are made up of information about how to do something (like the first four books in this blog post). Permission to Screw Up is not one, following more of a narrative through the author’s mistakes of growing a business. Books like this are easy to listen to because it’s made up almost entirely of stories.

Hadeed follows her business from the very beginning to the point she is now, emphasizing her mistakes in leadership, finances, scaling and many other topics. Books about experience, not just theory, are particularly memorable to me and this one was no exception.

6. economics in one lesson by henry hazlitt

I am fascinated by economics. Normally, I check reviews about books before reading or listening to them but I just tried this one for the heck of it. It’s more than 50 years old and it’s about economics so it definitely has a different type of language in it.

Having said that, if you want to learn more about economics and how even a minor change in government or society can affect the economy, read this book! Hazlitt does an excellent job of organizing this book so it makes sense. Thus, it’s an easy one to follow. And it gives some great points on economy that you can use to impress your friends at the next political discussion.

7. Never split the difference by chris voss

This is a mindblowingly simple book to follow and understand which is why I love it so much! We all understand the necessity of good negotiating skills and this book will make you far more confident in your ability to negotiate better pay, a car sale or even just day to day interactions.

Voss’s book is incredibly entertaining because, being an ex-FBI hostage negotiator, he has story after story of their team saving hostage lives, not through force but through psychological intelligence. I loved this book so much that I listened to it twice!

8. crucial conversations by various authors

I read another book by these same authors last year called Influencer and liked it a lot (can you tell I only read books I think I will like a lot? I have a limited amount of time so what can I say..). This book uses many examples to convey simple strategies for hitting the home run when communicating with people during awkward or tough conversations.

It’s a practical book that will give you more confidence about how to not avoid confrontation when confrontation is what will move a relationship forward (or create a necessary ending!).

Learn every day

I want you to make an effort to learn every day. It takes work, it really does. Unfortunately for me, I am not able to read the number of physical books this year that I did last year. So audiobooks have become a necessary supplement. Plus, on 1.5x speed, you can blow through books like never before!

Check out Libby today and listen to these books for free!

What is your favorite book you’ve read?

I want to hear from you in the comments below! And if you found any value in this post, give it a like and me a follow!

-Caleb

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No Free Lunch

Monday’s my normal day to post on the blog but Memorial Monday? What do you write on a day like today? I was kinda dreading it. I had no idea what to write. I’ll start by telling you the other title I considered for this post:

This is My Memorial.

Photo by Aaron Schwartz from Pexels

Growing up, I saw Memorial Day as a patriotic family day — almost a secondary July 4th. I saw it as a day off work for my dad and a good excuse to get grandparents, aunts, uncles, and cousins together for some grilling, watermelon and lemonade. It was the kickoff of summer — the first time those who didn’t own a pool could feel that cool water hit their skin on the first cannonball.

Memorial Day had a feeling of freedom ingrained in it. Freedom from work. Freedom from school. Yeah, classes may have been done by then but Memorial Day officially made no-school a frequent summer term.

And, of course, the biggest freedom was the freedom of life, liberty, and the pursuit of happiness. It’s a memorial to the soldiers who made the ultimate act of love by Jesus’ own definition (John 15:13). Giving up one’s own life has no minor price tag.

America remembers

Photo by Veronika Valdova from Pexels

I get on Facebook today and there are posts all over reminding of the freedoms we get to experience in the United States. I’ve seen many heartfelt posts, many from people who have actually lost a serviceman or servicewoman. One post was a simple share giving some direction for today. It said,

If you want to be a good American, be the kind of person worth dying for.

I actually don’t have anyone in my family who has died serving their country. I don’t understand the magnitude of pain that must be experienced from a tragedy like that. It’s probably why I have never felt I understood the seriousness of today. I understand the freedom but how can I understand the price?

America doesn’t need my reminder of what Memorial Day means. It’s doing pretty well at remembering today. But this is my memorial. It’s my memorial to those who died for my freedom even when I’m not the kind of person worth dying for. It’s my memorial for letting me pursue the dreams I have. It’s my memorial for making me a more patriotic and caring person.

Nothing’s Free

Here’s the relevance to this blog. We all want to become experts at something. Some may want to climb the corporate ladder. Some want the freedom to work for themselves.

Whatever it is, it stems from the freedom to make our lives and careers into whatever we want. But there’s a price to pay. As the well-known saying goes, “There’s no such thing as a free lunch.”

How do you normally celebrate Memorial Day?

I want to hear from you in the comments below! And if you found value in this post, give it a like and give me a follow!

Journaling is Hard. Here’s a Great Tool to Start.

Happy Wednesday!

Early this year, I posted about two simple goals I made for this year (click here to read it). One was journaling at least once per week. This has proven to be a struggle for me all my life.

John Maxwell, the well-known leadership teacher, talks extensively in his book The 15 Invaluable Laws of Growth about the Law of Reflection. He argues that this is one of the ways that successful people grow. Every day, they reflect on their lives and learn from their experiences.

Recently, however, I snagged a new journal to help me in this goal (up to that point, I just used a notebook). It’s called the Full Focus Journal and essentially is a souped-up Five Minute Journal for those who like to write more. Here’s a quick look at both.

The Full Focus Journal asks specific questions every day that helps you reflect on life and how you can learn from your experiences.

Image from FullFocusJournal.com

Image from FullFocusJournal.com

Image from FullFocusJournal.com

Tons of people love the Five Minute Journal. It’s an easy way to write down the highs and lows of the day as well as observations made. I may try one at some point. The thing that is attractive to me about this journal is the fact that it has a few lines to fill out, not extensive sections. I want to keep a journal but the larger sections honestly intimidate me.

Five Minute Journal
Image from intelligentchange.com

Five Minute Journal
Image from intelligentchange.com

I’ll be honest, I got the Full Focus Journal because I had a discount code for it and wanted to check it out. Updates to come!

What’s your favorite way to journal? How do you reflect?

I want to hear from you in the comments below! And as always, if you found value in this post, give it a like and give me a follow!

-Caleb

this free email gives you an entertaining look into what’s happening every day

This is an email that I get every morning that updates me in an entertaining way of the happenings in the world. It’s a long form email but it’s easy to skim and pick up the information you find interesting or relevant. Plus it’s a great way to support the blog and won’t cost you anything!


The best way to get physical books

If you like to read, I highly recommend Thriftbooks. It’s a great way to get discounted books for a fraction of what you might pay on Amazon. I’ve bought over $150 of books from them in the past two years and have had zero complaints! Plus you can get 15% off your first order!


Perfect graduation gift

I’m really liking my Panda Planner. I’m learning how to use it to make my time more productive. It would make a great gift for a new graduate! Especially those who are heading into college and don’t know how to plan out their time accordingly.

3 Strategies to Solve Paralyzing Decisions

This post contains affiliate links.

Decision-making can really keep you up at night. In this post, I want to give you three strategies to solve paralyzing decisions.

My sister, Atalie, recently decided to start working full-time in ministry. There’s a mission organization called International Friendships Incorporated that matches up international students with local families over holidays. They also lead events and Bible studies for students during the school year.

My family has been involved with IFI for several years so they asked Atalie if she would be interested in coming on full-time as a part of their small media team. There was a catch:

She would have to fundraise her entire salary.

Here’s a little tidbit about the Bale family: we are not exactly sales-people. The prospect of convincing enough people that her ministry time was worth their hard-earned money was (and still is) utterly terrifying to Atalie.

She prayed about it, sought out advice, looked at her ministry goals, and made the decision. She just completed training for fundraising strategies last week. This prompted me to think a bit about how we can handle decisions effectively.

How can I solve decisions effectively?

Decision making is so hard! I’m certainly no pro at it. But based on much reading and discussion with others who have much more experience, here are some major strategies to help in the decision-making process.

1. Seek God’s Guidance

If you are a person of faith, this will have much more impact on you. If you are not, I don’t expect that this will make much sense. As a Christian, I believe that God is a divine being that has a plan for my life. I want to follow that plan to the absolute best of my ability. Thus, when making a decision, I want to ensure it’s in line with God’s will.

Henry Blackaby makes some excellent points about decision making in his book Experiencing God. He has four chapters that outline decisions. In them, he describes that God speaks:

  1. Through the Bible
  2. Through prayer
  3. Through circumstances
  4. Through the church

When these four line up, it is clear that this is the direction God is calling you to go.

It is crucial to look at everything through the lens of the Bible. Even though a decision may appear to be clear, it might not be the right one. Blackaby communicates this warning with this:

Christians often talk about “open” and “closed doors,” asking God to close a door if they are not headed in the right way. While it is admirable to seek indications of God’s desires, the danger in this thinking lies in assuming that God’s will is always the path of least resistance (i.e., the open door).

-Henry Blackaby, Experiencing God (p. 113)

2. Seek the input of trusted advisors

The pastor of my church (Pasto D as I call him) has what he calls “A personal board of directors.” Just as a company leader must go to the board of directors to gain their approval of a new plan or large expense, Pasto D does the same. When faced with the decision to move his family from a 45-minute drive to church to a 3-minute commute, Pasto D asked each board member for his or her opinion.

Some members are close friends, some are pastors, one is a physician. They come from different backgrounds and have spoken into Pasto D’s life in some way. They give unique perspectives on how large decisions will affect his and his family’s life.

Now, I’m not saying that you have to develop a personal board of directors. But making a list of people you trust and who have a good reputation will give you some direction when making your next decision. My biggest suggestion (at least to those my age) is to ensure that almost all (if not all) of your advisors are individuals who have a lot more life experience than you. A lot more.

3. Look at your goals and where you want to go in life

Something I’ve recommended in previous posts is developing a life plan based on Michael Hyatt’s book Living Forward.

Hyatt says one of the benefits of creating a life plan and reviewing it regularly is that it will make big decisions easier when comparing to the direction you want to go.

A Life Plan will enable you to filter your opportunities and focus on what matters most. […] Things didn’t change overtight, but I suddently had the clarity—whcih gave me the courage—to manage my opporunities rather than be managed by them. I was finally able to say yes to what truly mattered and no to (almost) everything else.

-Michael Hyatt, Living Forward (p. 49)

Is the decision you’re trying to make taking you in the direction of your long-term goals?

Make a choice and move forward (or stay where you are)

The point is, making decisions is hard but if you don’t let them paralyze you, you will make progress.

One thing I must note as a person of faith is this: Sometimes God’s plan is completely opposite of ours. Look in the Bible for time after time after time where God’s plan didn’t align with their desires—Moses, Elijah, and even Jesus before he was crucified.

Sometimes what want to do is in line with our future plans but not with God’s—and God’s plan should always trump ours.

So easy to say but not easy to live out.

Unfortunately, life is uncertain and decisions still aren’t clear after having made them. Atalie still isn’t sure she’s in the right place. But as the Bible says in Romans,

And we know that for those who love God all things work together for good, for those who are called according to his purpose.

Romans 8:28

What decision you are trying to make right now?

I want to hear from you in the comments below! And as always, if you found value in this post, give it a like and give me a follow!

-Caleb

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This is an email that I get every morning that updates me in an entertaining way of the happenings in the world. It’s a long form email but it’s easy to skim and pick up the information you find interesting or relevant. Plus it’s a great way to support the blog and won’t cost you anything!


The best way to get physical books

If you like to read, I highly recommend Thriftbooks. It’s a great way to get discounted books for a fraction of what you might pay on Amazon. I’ve bought over $150 of books from them in the past two years and have had zero complaints! Plus you can get 15% off your first order!


Perfect graduation gift

I’m really liking my Panda Planner. I’m learning how to use it to make my time more productive. It would make a great gift for a new graduate! Especially those who are heading into college and don’t know how to plan out their time accordingly.

The Plight to Provide Valuable Content

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At the beginning of this year, my family had a goal-planning session. We snagged our laptops, packed our sleeping bags, and hit the snow-covered roads to reach our Airbnb for the night. We asked a lot of deep questions about how we envision the future and what we’d like to accomplish. It was a valuable time filled with much discussion and eating.

One of my goals involved blogging twice a week. Unfortunately, the beginning of the year was a rough start because I worked so much.

At work, we had a big rock crusher project that we had have designed, built, and set up by mid May. All of us engineers were putting in tons of overtime (I splurged and bought Starbucks the Saturdays we worked). Good news is, we got it done! Here’s what it looks like all pretty and set up at the site.

I like to say, if you’re stuck between a rock and a hard place, just crush the rock.

More recently, however, I’ve been getting into the writing-twice-per-week plan but it is so challenging.

My biggest issue seems to be coming up with valuable material. I have doubts when writing.

I have to write frequently to build an audience and to build my skill of writing. But when I post, I’m afraid I’m not providing good material that is valuable to my readers. How do I get over that? Questions run through my head constantly.

Is this post so simple that my readers will be bored?

Will followers think I have no space to talk about this subject?

Does this post provide legitimate value to whoever is reading it?

These questions are why I struggle. But I must go back to the basics of this blog.

The basics of this blog

Master the Simple. Become the Expert.

It means doing simple actions today so that you can become the expert that people seek tomorrow.

That means writing about my own experiences and sharing the wisdom of others. That’s why I quote other people so much. I have limited life experience!

That means providing material from my own experience and from other people’s wisdom. That’s why I quote so many people. I have limited life experience up to this point.

But I will continue to write about the basics. This means tackling topics like

  1. Finances: If you don’t master that debt now, you will forever be saying “If I had more money, I could really help people!”
  2. Habits: If you don’t master the art of making habits, it will forever be difficult to maintain consistency in any action.
  3. Goals: If you don’t strengthen your goal-making and futuristic thinking, you’ll drift into opportunities all your life and your ability to grow intentionally will never fully develop.

What material do you find most valuable on this blog?

I want to write about topics that fit into these three categories (and a couple others) but I certainly want to write about topics that YOU find valuable to your life. Let me know in the comments below!

And of course, if you found anything in this post valuable, give it a like and give me a follow!

-Caleb

Thanks to Judit Peter from Pexels for the main image of this post!

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How to be Great By Choice (Jim Collins’ Way)

Jim Collins is one of my all-time favorite authors. He wrote (with the help of a research team) the bestselling books Good to Great, Great by Choice, Built to Last, and How the Mighty Fall. He constructs his books in an easy-to-understand way and makes the topic of business incredibly interesting. For today’s Resource Friday, let’s look at Great by Choice: Uncertainty, Chaos andLuck — Why Some Thrive Despite Them All.

Let’s jump in!

Collins starts by defining the kind of leader that is at the head of the successful companies researched — The 10X Leader.

The 10x leader: core behaviors

  1. Fantastic discipline: 10x leaders have an extreme focus on their goals and the consistent actions necessary to accomplish them.
  2. Empirical creativity: When faced with challenges, 10x leaders react using creative solutions based on observation, not theory.
  3. Productive paranoia: 10x leaders maintain a healthy level of pessimism. They are extremely aware of problems that may arise and how to combat them.

Each of these behaviors is carried into the company cultures of the successful companies researched. Let’s look!

Fantastic Discipline: The 20 Mile March

Collins uses the analogy of a long, seemingly monotonous march of 20 miles to communicate how these successful companies accomplished greatness. 10x companies don’t make rash decisions in order to gain a quick profit.

Through their research, Collins’ team regularly found that the companies being researched had long periods of consistency. They had clear performance goals and accomplished those goals with extreme regularity.

“A 20 Mile March needn’t be financial. You can have a creative march, a learning march, a service-improvement march, or any other type of march, as long as it has the primary characteristics of a good 20 Mile March” – Jim Collins, Great by Choice (p. 65)

Southwest Airlines was one example of this fantastic discipline. They remained profitable for 30 years straight, even through 9/11 and the uncertainty that followed. No other major airline has done this!

Empirical Creativity: Start with Bullets, End with Cannonballs

Collins uses the analogy of shooting bullets to communicate the idea of hitting a target before shooting cannonballs. The bullet is a test; the cannonball is a business venture.

According to Collins, here are characteristics of a bullet in business: Bullets are low cost, low risk, and low distraction. (p. 81)

Low cost: The bullet doesn’t take a lot of capital resources.

Low risk: There aren’t any significant consequences if the bullet doesn’t hit the target.

Low distraction: The bullet doesn’t take too much attention away from the main business needs.

Productive Paranoia: Prepare for the Worst

10x companies prepare for the worst in order to avoid risk. According to Collins, 10x companies keep about 3-10 times the amount of cash on hand as comparable companies.

Collins gives an example of Intel, one of their successful companies researched:

“By the late 1990s, Intel’s cash position had soared to more than $10 billion, reaching 40 percent of annual revenues (whereas AMD’s cash-to-revenue ratio hovered at less than 25 percent).” – Jim Collins, Great by Choice (p. 104)

Great Read for All Business Lovers

I loved this book because it got into the nitty gritty of business. I’m an engineer so I like numbers and quantifiable things. This book isn’t based on theory like a lot of business books. Collins uses research and numbers to back up his claims.

If you love learning about business, I’d highly recommend it!

What’s your favorite business book?

I want to hear from you in the comments down below! And as always, if you found value in this post, give it a like and give me a follow!

-Caleb

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Support the blog!

Those who support the blog are my heroes to some extent. My book is one way to support the blog but if that isn’t applicable to you, check out these companies I am affiliated with.

I love reading and I hope you can enjoy the process of learning through books as much as I do. If you want to support the blog, grab your next book from Thriftbooks! This is where I get almost every hard copy book I read (spent over $120 there in the last 1.5 years). You’ll get good deals on your favorite reads as well as free shipping on orders over $10!


Do you like to be organized with a daily planner? Panda Planner is the one that I like to use! And if you use code MOM15 in checkout, you’ll recieve 15% off your first planner!


What to Do When Productivity Drops

I go into every week knowing generally what I want to get done. I have this blog post to write. I have that audiobook to finish. I have this fish to feed. Busy, busy, busy.

What frustrates me is that it seems I never get done what I want to get done.

Except the fish. He gets fed everyday.

So here’s my question. What’s the point?

What’s the point of trying to keep up with my reading? With my journaling? With my blogs? It can be exhausting trying to keep up with it all.

Here’s why you don’t give up

Because consistency builds character and growth. It’s exhausting sometimes. It really is. And I fail a lot! I wrote a post early this year about a simple goal I made for myself in the areas of reflection and gratitude. I have done very poorly with them so far.

john maxwell

John Maxwell says in his book The 15 Invaluable Laws of Growth that he purposefully leaves extra time for everything he does. He makes a point that he’s particularly optimistic about his productivity. But he has to leave himself twice as much time as he thinks he’ll need in order to get something done.

If John Maxwell can’t get done what he thinks he can get done, there’s hope.

Slow down there, cowboy

The key is taking it slow and building good habits upon other good habits. Once an action becomes a habit, it doesn’t take as much work. It comes naturally. As Maxwell says in the same book:

Small disciplines repeated with consistency every day lead to great achievements gained slowly over time.

John Maxwell, The 15 Invaluable Laws of Growth

This is a discipline that I’m working on right now: The Law of Consistency. This is what Maxwell calls building good habits. Failure is inevitable when developing habits, but continuing in action is what requires perserverence.

What is one habit you are working on right now?

I want to hear from you in the comments! And as always, if you found value in this post, give it a like and give me a follow!

-Caleb

Thanks to Bruce Mars from Pexels for the use of his photo!

Support the blog!

Those who support the blog are my heroes to some extent. My book is one way to support the blog but if that isn’t applicable to you, check out these companies I am affiliated with.

I love reading and I hope you can enjoy the process of learning through books as much as I do. If you want to support the blog, grab your next book from Thriftbooks! This is where I get almost every hard copy book I read (spent over $120 there in the last 1.5 years). You’ll get good deals on your favorite reads as well as free shipping on orders over $10!


Do you like to be organized with a daily planner? Panda Planner is the one that I like to use! And if you use code MOM15 in checkout, you’ll recieve 15% off your first planner!


I Suppose I am Now Officially a Writer

It’s official! I’m a writer because I have a shirt that says I am. I got this from a friend last Christmas.

It states “I AM WRITER. I make the voices in my head work for me.”

It perfectly sums up the kind humor my friends (and I) have. It’s also my first ever blogging shirt. It doesn’t seem to give me much literary inspiration while sporting it, though. However, it does bring some laughs.

In all seriousness, I do call myself a writer because I think that’s part of building that image and to an extent, building credibility. If I discount writing my book, people won’t take me seriously as a writer. I have to be fully invested in a goal before I can expect anyone else to get on board.

What is a goal in which you’re working to build credibility?

I want to hear from you in the comments! And as always, if you found any value in this post, please like and follow!

-Caleb

Graduate Gift: The Book Graduated and Clueless is on Sale!

book for graduates

Around every graduation, I put my book Graduated and Clueless: How to live like an adult when life is confusing on sale on Amazon. Now is the time to get it for the graduates you know!

Right now, the ebook is on sale for $0.99 and the paperback is on sale for $6.99.

This book was a real passion project for me. When I was nearing graduation from college, I had no idea how to handle anything from housing to retirement savings. So I wrote a book outlining my experiences combined with a ton of wisdom from those I know and those whose books I read.

My book contains chapters on housing, job searching, insurance, finances, retirement, time management, dating, marriage and more!

I truly hope that others learn from it and don’t experience the level of cluelessness I did when exiting the college atmosphere.

Support the blog!

Those who support the blog are my heroes to some extent. My book is one way to support the blog but if that isn’t applicable to you, check out these companies I am affiliated with.

I love reading and I hope you can enjoy the process of learning through books as much as I do. If you want to support the blog, grab your next book from Thriftbooks! This is where I get almost every hard copy book I read (spent over $120 there in the last 1.5 years). You’ll get good deals on your favorite reads as well as free shipping on orders over $10!


Do you like to be organized with a daily planner? Panda Planner is the one that I like to use! And if you use code MOM15 in checkout, you’ll recieve 15% off your first planner!


Create an Emotional Connection With Your Customers

This post contains affiliate links.

Image result for building a storybrand podcast

Happy Resource Friday!

Do you have a business or are you thinking about starting one? If you do, telling a good story is the way you will improve business and bring in customers. People respond to stories and the Building a StoryBrand Podcast will help you tell the story your customers need to hear.

Donald Miller, the bestselling author of Building a StoryBrand, hosts this podcast where he interviews leaders and thinkers from all industries. He has an entertaining and engaging way of interacting with each interviewee.

Through his podcast, Miller helps the listener understand how the principles of telling a story applies in real life.

Because every person responds to a story.

The premise of Building a StoryBrand is that every customer wants to feel like the hero in his or her own story. As a business owner, your job is to act as the guide in your customer’s story. The guide helps the hero change and become victorious. Think of Yoda and Luke Skywalker or Gandalf and Frodo Baggins.

As the guide, you will tell a story to your customer about how you will help them overcome their problems. Like the lack of a website or the front lawn that needs to be mown. They’ll feel like the hero when you help them solve their problems. And your business will grow.

I highly recommend this podcast. Coupled with the book, the Building a StoryBrand Podcast will open a new level of understanding about how a business can be successful. I read the book and it is one of my top two favorite books that I have read in the past two years. Its principles are unbelieveably simple and practicle.

I included the link to the podcast website, but this past January, Miller’s company began to only post podcasts through whatever apps you get your podcasts. They do not post them on the website any longer. So here is the link to the podcast on iTunes!

Do You have a small business?

Mine is filmmaking! What’s yours?

I want to hear from you in the comments! And as always, give this post a like if you found value in it and give me a follow!

-Caleb

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