Get Your Side Hustle Going in 27 Days

I’ve talked about Chris Guillebeau before, specifically in my recent post about 8 audiobooks I listened to in 2018. He has a book called Side Hustle in which he outlines the process for taking an idea you have and developing a profitable side hustle in a mere 27 days.

And he’s got stories of person after person who have done exactly that.

From sidehustleschool.com

Chris also has a daily podcast where he tells a story about a real person who brought their side hustle idea to a profitable business and how they did it. Through all these stories, he tackles strategies for developing extra income as well as common struggles and how to combat them.

I love his podcast because listening to a different story every day is super motivational. And understanding the shear vastness of side hustle possibilities helps get the ideas flowing. Chris has decades of experience in living off of side hustles and understands the process.

I highly recommend his podcast!

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My own side hustle

I have a side hustle, though I didn’t know about Chris and his resources until well after I started mine.

Mine is filmmaking.

I actually have a business called Hearthstone Films. The process of getting a video together for a client and them being excited about it makes me really enjoy the projects. This past weekend, I filmed a wedding! I actually figured out this was my 9th wedding I have filmed. Pretty cool!

I also finished another project this past weekend for a golf course. It’s a promotional video about Fling Golf. Here’s the video right here.

The thing I like about my hustle is it gives me a space for me to exercise my creativity. Sure, engineering needs creativity as well! It’s just not the same type in my opinion.

Do you have a side hustle? If so, what is it?

I want to hear from you in the comments below! And as always, if you found value in this post, give it a like and give me a follow!

-Caleb

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8 Audiobooks I Listened to in 2018 (Part 2)

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Happy Resource Friday!

Recently, I wrote a post titled 8 Audiobooks I Listened to in 2018 (Part 1). This is a continuation of that post with 8 more books I listened to in 2018! It’s very similar to the one I made about the 21 impactful books I read last year. Because of my 45 minute drive to and from work, I have lots of time to learn in the car from audiobooks. I use Libby (which I have reviewed here on the blog), a library app that allows you to borrow audiobooks and ebooks for free.

Here are 8 of the books I listened to last year and the reasons I liked or disliked them.

Click on the title in order to find out more information on each book.

1. Crush it! by Gary Vaynerchuk

Gary Vaynerchuk is an incredibly intelligent marketer and an entertaining author. In his book Crush It!, he talks passionately about the new economy in which we live and how the markets change. It’s chock full of pointers for following your passion by working unbelievably hard and taking advantage of the tools we now have.

One thing I really like about his books is that he fills them with his own experiences selling wine online when no one else was. He speaks from experience and helps the reader (or listener for that matter) avoid the issues he faced.

2. One Nation by Dr. ben Carson

Ben Carson is an incredibly thoughtful individual and it’s made clear through his book One Nation. Carson tackles multiple aspects of American society and how we can all do little things to benefit the nation. Some of the topics include the government, health care, taxes, and the economy,

This was a particularly interesting book to listen to because of Dr. Carson’s presidential run back in 2016. It convinced me that Carson had a thoughtful and knowledgeable plan when he ran for president. From his book, I got to learn a bit more about his proposed strategies at the time.

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3. sprint by jake Knapp

I absolutely love business strategy. Jack Knapp’s book Sprint covers just that. Knapp argues that if companies complete a “sprint” for their new product or service before actually offering it, they’ll find out if the idea is actually viable or not very quickly.

Then time and resources won’t have to be wasted on a project. But the idea may move forward if the sprint reveals ways in which the product or service can be made better.

I got this book recommendation from my pastor who participates in a monthly book club. Right now, I’m using these principles with my sister to test some ideas for a business we want to run.

4. Onward by howard Schultz

I love coffee. I don’t think the caffeine does much for me because I can drink coffee in the evening and it doesn’t affect me. But I still love the coffee. That’s where my interest in this book came from.

Written by the founder of Starbucks, Howard Schultz, Onward is a captivating story about the difficult choices that had to be made to grow the brand, especially through the 2008 recession. I find books like this give me a special affinity to a particular brand because it connects me to their story. This book was no exception.

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5. Killing Kennedy by Bill O’reilly

I picked up this book partly due to my fascination with history and partly because of how much I’ve heard about the Killing ____ series by Bill O’Reilly. Whether you like O’Reilly or not, he’s an excellent historian who has a knack for telling historical narratives with as much accuracy as possible.

Killing Kennedy was a fascinating look at everything that was going on during Kennedy’s presidential term civil rights, the space race, etc. That’s what I like about books like this. It gives reasons for why certain events happened and how they connected to other events. I enjoyed this listen. I’m not a big fan of Kennedy’s character, but there’s no question that he was an incredibly dynamic and well-liked leader at the time.

6. killing Lincoln by Bill O’reilly

As I began this book (and consequently when I listened to many other O’Reilly books), I realized how bad it would look if the NSA was watching me.

“What the heck? Now he’s listening to a bunch of books about historical leaders being assassinated. We better keep a better eye on him.”

Having said that, I wasn’t so much interested in the fact that these leaders were assassinated as I was in the events leading up to these assassinations. What events caused the assassins to break and how do all the pieces fit together? Killing Lincoln certainly did not disappoint as O’Reilly gave much background about the end of the civil war and the effect on the presidency.

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7. The Aviators by Winston Groom

I’m guessing it’s obvious I got into a history funk. This book was highly recommended to me by my cousin. Since I like airplanes, I was easily convinced.

I absolutely LOVED The Aviators. I loved it so much I listened to it twice. Groom covers in great detail the major impact each of three pilots had on aviation — Eddie Rickenbacker, Jimmy Doolittle, and Charles Lindbergh.

The reason I loved this book so much is because it not only tells a story about each pilot as they flew through the world wars — it helps the reader understand the significance of each contribution and how it affected other industries and events. The Aviators is a MUST read.

8. Side Hustle by Chris Guillebeau

Chris Guillebeau has a podcast called The Side Hustle School where he talks about the side hustles of thousands of people and how these hustles transformed the lives of their owners. I like variety in my work, so I like talking side hustles.

This book is practical if you are working a normal job but want to get into another space — maybe one in which you have a lot more passion. As the subtitle suggests, Guillebeau will help you start up your side hustle and create income in 27 days. I recommend it if you want to spice up life and gather some small business ideas!

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Learn every day

I want you to make an effort to learn every day. It takes work, it really does. Unfortunately for me, I am not able to read the number of physical books this year that I did last year. So audiobooks have become a necessary supplement. Plus, on 1.5x speed, you can blow through books like never before!

Check out Libby today and listen to these books for free!

What is your favorite book you’ve read?

I want to hear from you in the comments below! And if you found any value in this post, give it a like and me a follow!

-Caleb

this free email gives you an entertaining look into what’s happening every day

This is an email that I get every morning that updates me in an entertaining way of the happenings in the world. It’s a long form email but it’s easy to skim and pick up the information you find interesting or relevant. Plus it’s a great way to support the blog and won’t cost you anything!


 

How to be Great By Choice (Jim Collins’ Way)

Jim Collins is one of my all-time favorite authors. He wrote (with the help of a research team) the bestselling books Good to Great, Great by Choice, Built to Last, and How the Mighty Fall. He constructs his books in an easy-to-understand way and makes the topic of business incredibly interesting. For today’s Resource Friday, let’s look at Great by Choice: Uncertainty, Chaos andLuck — Why Some Thrive Despite Them All.

Let’s jump in!

Collins starts by defining the kind of leader that is at the head of the successful companies researched — The 10X Leader.

The 10x leader: core behaviors

  1. Fantastic discipline: 10x leaders have an extreme focus on their goals and the consistent actions necessary to accomplish them.
  2. Empirical creativity: When faced with challenges, 10x leaders react using creative solutions based on observation, not theory.
  3. Productive paranoia: 10x leaders maintain a healthy level of pessimism. They are extremely aware of problems that may arise and how to combat them.

Each of these behaviors is carried into the company cultures of the successful companies researched. Let’s look!

Fantastic Discipline: The 20 Mile March

Collins uses the analogy of a long, seemingly monotonous march of 20 miles to communicate how these successful companies accomplished greatness. 10x companies don’t make rash decisions in order to gain a quick profit.

Through their research, Collins’ team regularly found that the companies being researched had long periods of consistency. They had clear performance goals and accomplished those goals with extreme regularity.

“A 20 Mile March needn’t be financial. You can have a creative march, a learning march, a service-improvement march, or any other type of march, as long as it has the primary characteristics of a good 20 Mile March” – Jim Collins, Great by Choice (p. 65)

Southwest Airlines was one example of this fantastic discipline. They remained profitable for 30 years straight, even through 9/11 and the uncertainty that followed. No other major airline has done this!

Empirical Creativity: Start with Bullets, End with Cannonballs

Collins uses the analogy of shooting bullets to communicate the idea of hitting a target before shooting cannonballs. The bullet is a test; the cannonball is a business venture.

According to Collins, here are characteristics of a bullet in business: Bullets are low cost, low risk, and low distraction. (p. 81)

Low cost: The bullet doesn’t take a lot of capital resources.

Low risk: There aren’t any significant consequences if the bullet doesn’t hit the target.

Low distraction: The bullet doesn’t take too much attention away from the main business needs.

Productive Paranoia: Prepare for the Worst

10x companies prepare for the worst in order to avoid risk. According to Collins, 10x companies keep about 3-10 times the amount of cash on hand as comparable companies.

Collins gives an example of Intel, one of their successful companies researched:

“By the late 1990s, Intel’s cash position had soared to more than $10 billion, reaching 40 percent of annual revenues (whereas AMD’s cash-to-revenue ratio hovered at less than 25 percent).” – Jim Collins, Great by Choice (p. 104)

Great Read for All Business Lovers

I loved this book because it got into the nitty gritty of business. I’m an engineer so I like numbers and quantifiable things. This book isn’t based on theory like a lot of business books. Collins uses research and numbers to back up his claims.

If you love learning about business, I’d highly recommend it!

What’s your favorite business book?

I want to hear from you in the comments down below! And as always, if you found value in this post, give it a like and give me a follow!

-Caleb

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Support the blog!

Those who support the blog are my heroes to some extent. My book is one way to support the blog but if that isn’t applicable to you, check out these companies I am affiliated with.

I love reading and I hope you can enjoy the process of learning through books as much as I do. If you want to support the blog, grab your next book from Thriftbooks! This is where I get almost every hard copy book I read (spent over $120 there in the last 1.5 years). You’ll get good deals on your favorite reads as well as free shipping on orders over $10!


Do you like to be organized with a daily planner? Panda Planner is the one that I like to use! And if you use code MOM15 in checkout, you’ll recieve 15% off your first planner!


Create an Emotional Connection With Your Customers

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Image result for building a storybrand podcast

Happy Resource Friday!

Do you have a business or are you thinking about starting one? If you do, telling a good story is the way you will improve business and bring in customers. People respond to stories and the Building a StoryBrand Podcast will help you tell the story your customers need to hear.

Donald Miller, the bestselling author of Building a StoryBrand, hosts this podcast where he interviews leaders and thinkers from all industries. He has an entertaining and engaging way of interacting with each interviewee.

Through his podcast, Miller helps the listener understand how the principles of telling a story applies in real life.

Because every person responds to a story.

The premise of Building a StoryBrand is that every customer wants to feel like the hero in his or her own story. As a business owner, your job is to act as the guide in your customer’s story. The guide helps the hero change and become victorious. Think of Yoda and Luke Skywalker or Gandalf and Frodo Baggins.

As the guide, you will tell a story to your customer about how you will help them overcome their problems. Like the lack of a website or the front lawn that needs to be mown. They’ll feel like the hero when you help them solve their problems. And your business will grow.

I highly recommend this podcast. Coupled with the book, the Building a StoryBrand Podcast will open a new level of understanding about how a business can be successful. I read the book and it is one of my top two favorite books that I have read in the past two years. Its principles are unbelieveably simple and practicle.

I included the link to the podcast website, but this past January, Miller’s company began to only post podcasts through whatever apps you get your podcasts. They do not post them on the website any longer. So here is the link to the podcast on iTunes!

Do You have a small business?

Mine is filmmaking! What’s yours?

I want to hear from you in the comments! And as always, give this post a like if you found value in it and give me a follow!

-Caleb

Support the blog!

I love reading and I hope you can enjoy the process of learning through books as much as I do. If you want to support the blog, grab your next book from Thriftbooks! This is where I get almost every hard copy book I read (spent over $120 there in the last 1.5 years). You’ll get good deals on your favorite reads as well as free shipping on orders over $10!


Do you like to be organized with a daily planner? Panda Planner is the one that I like to use! And if you use code MOM15 in checkout, you’ll receive 15% off your first planner!


Growth Podcast You Need to Listen to: Entreleadership

Hey all, happy Friday!

When I drive my 45 minutes to work everyday, I like to take advantage of what renowned author and speaker Zig Ziglar called “Automobile University.” Sure, music is great. However, I have so much time in the car that I want to use it to learn something. Otherwise, I might just ironically listen to Rodney Atkins’ “Take a Back Road” again while driving the highway.

Entreleadership is one of the many podcasts I listen to every week. I recommend it for you as well!

It’s a podcast for those who are entrepreneurs and seek to grow in their leadership skills. It covers topics of personal and business growth, leadership, and money. Every week there is an interview with a professional in any number of business fields.

There is a book called Entreleadership as well which I have read. Both the book and the podcast come highly recommended from me if you are interested in helping yourself grow in 2019!

If you want a good app to listen to audio books on, check out this blog post.

Till next time!

-Caleb