Create an Emotional Connection With Your Customers

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Happy Resource Friday!

Do you have a business or are you thinking about starting one? If you do, telling a good story is the way you will improve business and bring in customers. People respond to stories and the Building a StoryBrand Podcast will help you tell the story your customers need to hear.

Donald Miller, the bestselling author of Building a StoryBrand, hosts this podcast where he interviews leaders and thinkers from all industries. He has an entertaining and engaging way of interacting with each interviewee.

Through his podcast, Miller helps the listener understand how the principles of telling a story applies in real life.

Because every person responds to a story.

The premise of Building a StoryBrand is that every customer wants to feel like the hero in his or her own story. As a business owner, your job is to act as the guide in your customer’s story. The guide helps the hero change and become victorious. Think of Yoda and Luke Skywalker or Gandalf and Frodo Baggins.

As the guide, you will tell a story to your customer about how you will help them overcome their problems. Like the lack of a website or the front lawn that needs to be mown. They’ll feel like the hero when you help them solve their problems. And your business will grow.

I highly recommend this podcast. Coupled with the book, the Building a StoryBrand Podcast will open a new level of understanding about how a business can be successful. I read the book and it is one of my top two favorite books that I have read in the past two years. Its principles are unbelieveably simple and practicle.

I included the link to the podcast website, but this past January, Miller’s company began to only post podcasts through whatever apps you get your podcasts. They do not post them on the website any longer. So here is the link to the podcast on iTunes!

Do You have a small business?

Mine is filmmaking! What’s yours?

I want to hear from you in the comments! And as always, give this post a like if you found value in it and give me a follow!

-Caleb

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